READING ASSIGNMENT #2
"BRANDING & ADVERTISING"
- An advertising art director is the arbiter and creator of the visual message or style; the copywriter develops the themes and creates the words that sell the message or the product.
-"Courage is important because it can unleash everything, including true innovation. The courageous are rare, but that makes them easy to spot. They are generous, confident, and curious. They are the first to challenge conventions and the first to accept blame. They accept failure as part of a natural path to innovation."
ENTRY LEVEL
A. Two complete campaigns, including logo, print, advertisements, and collateral material.
B. Single ads or posters for different products.
C. Marker-drawn storyboards, to show technical skill.
D. Web example, whether or not done for advertising project.
ART DIRECTOR
A. Once speculative campaign
B. Print Ads done individually or as part of a two-person team
C. One or two storyboards, to show technical and conceptual skills
D. Various ads done by you alone
E. Web examples, whether or not done for advertising clients
F. Examples or logos, packaging, and branding.
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