Reading Assignment #4

READING ASSIGNMENT 4

"Environmental Design"

- "Two-Dimensional graphic design is a decidedly utilitarian applied art, but environmental graphic design demands even more attention to function because of the direct impact it has on the public.  The old saying that graphic design, unlike architecture, will not collapse and therefore never harm an individual is not necessarily true in this genre.  A badly built or installed sign can do considerable physical damage.

-  "In addition to education design involves creating and establishing an aura or mood for events, places, and institutions, such as baseball stadiums, olympic arenas, theme parks, commercial malls, industrial parks, and urban arts and cultural zones, as well as entire city and town business districts. The materials employed may include banners and flags, signs and guideposts, stands and kiosks, billboards and electronics spectaculars - both temporary and permanent."