Reading Assignment #3

READING ASSIGNMENT #3

"Music & CD's"

- "The Ease of difficulty of designing record albums and collateral material can be measured in direct proportion to the star quality of the recording artist."
- Graphically designed album covers were not used by the recording industry until the late 1930's, but from that moment on original cover art changed the courses of design and music history.  The first record album designed by pioneer Alex Steinweiss for Columbia Records increased sales by 800 percent. over non-designed covers.

- "Graphic Design is not an exact science - it is not even a science - and various non-design savvy people in the recording industry, like any industry, sometimes weigh in the opinions that can affect the final outcome."

-" One should appreciate the musical genre that is being packaged. Think small, and think simple.  An effective design must somehow underscore the essence of the musical content., help to project the ideas therein, and apply an emblematic image to the sounds.  This can derive from individual interpretation or conversations with musicians.  Whatever the means a record album design must not be a set of rote solutions."

- "The Key to being a good designer for music packaging to have passion for music regardless of style or form.